Jay Gabler

"I know in the last year I have seen gas stations plastered with pink ribbons; cement trucks and a breast cancer hand gun can be purchased in the U.S. Products that are linked to ill health that are used to sell breast cancer awareness really point to how much work we have to do in raising awareness about the need for preventive focus. It says something about how willy-nilly this whole breast cancer marketing thing has become."

Samantha King, author of Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy (via tcdailyplanet)

I’ve wondered about this. It’s hard—maybe impossible—to object to anything that raises awareness about breast cancer research and prevention, but the linking of cancer prevention to consumerism has started to seem awfully glib. Recently there were pink beer coozies on sale at a local liquor store—as though people drinking beer need to be encouraged to focus on breasts rather than livers.